About us

The mission of MyWay Village is to enhance the lives of seniors by empowering them to connect with family, friends, and community. In 2006 after caring for aging relatives from a distance, the company's founders Chris McWade and Sarah Hoit, realized that simplified computer technologies combined with personalized support services could significantly improve the quality of life for a large, growing portion of the population. Only Connected Living integrates the power of social networking with a significant personalized support network to facilitate seniors entering the information age at their own pace.

Our Management Team

Sarah Hoit, CEO and Co-Founder
A career social entrepreneur focused on companies that impact larger social issues, Ms. Hoit was previously Founder, Chairman and CEO of Explore, Inc. Founded in January 1996, Explore was a response to the growing need for quality after-school and summer programs. Through partnerships with school districts and community members, Explore operated programs that met the academic and social needs of every student through the integration of experiential learning, homework and skill lessons, physical education and community services and served over 75 schools in nine states. Ms. Hoit sold the company in April 2001.

Prior to founding Explore, Ms. Hoit played a major role in the development and implementation of President Clinton's AmeriCorps, the Corporation for National & Community Service. Serving as the Director of Business Planning in the White House Office of National Service, Ms. Hoit organized and drafted the business plan for this $600 million organization based on private-sector models, resulting in a highly successful first year for the program in which more than 20,000 Americans devoted a full year to community service projects nationwide. As AmeriCorps' Deputy Director, Ms. Hoit managed the start-up and program operation for this new national division with residential service campuses. For her accomplishments, she was honored with The Timberland Corporation's annual Award for National Service Leadership.

Ms. Hoit has also been Managing Director and Partner at Thomas Partners Investment Management, where she drove growth of assets from $75 million to $750 million, Managing Director with Sylvan Learning Systems, a national supplemental education company, and a management consultant to senior management in multiple industries in corporate strategy, marketing and communications.

Ms. Hoit holds a BA with honors from Dartmouth College and an MBA from Harvard Business School (HBS), where she was awarded a public service fellowship. She teaches a class each year at HBS and Dartmouth's Tuck School of Business on social entrepreneurism.

Chris McWade, Chairman, President, and Co-Founder
Prior to co-founding MyWay Village, Mr. McWade sold his interest in Team Enterprises, Inc., a privately held marketing / field service agency, back to the management team of the company. Team Enterprises provides event marketing and manpower solutions for companies such as Miller Brewing Company, Bacardi, Coca Cola, Dunkin Donuts and AOL/Time Warner Cable. From 1993-2006, Mr. McWade co-founded the company, ran the media division and helped grow revenue to $60 million at the time of his sale. During this time, he also co-founded, incubated and sold two successful Web 1.0 companies: Beer.com, which was sold for $7 million (cash) to Interbrew Worldwide and Diamond.com, which was sold for $2 million (cash & equity) to Softbank / Odimo. Prior to Team Enterprises, Mr. McWade ran the sales departments at WFXT TV-25 Boston (News Corp) and WJMN Radio (Ardman Broadcasting). Mr. McWade holds a B.S.B.A. from Nichols College with a major in Marketing and minor in MIS.

Larry Rosenfeld, Co-Chairman of the Board
Mr. Rosenfeld is CEO of VitalStream Health, a spin-out of the Cleveland Clinic, focused on helping people monitor and improve chronic diseases. Previously, he was Chairman and CEO of Concentra Corp, a knowledge-based engineering software company which he founded, took public on Nasdaq in 1995 and sold to Oracle in 1998. Among the many products designed with Concentra's software Boeing used it to create the 777 and Airbus to create the A380. The company had subsidiaries and distributors worldwide and derived half their revenue from outside the US. After selling his company to Oracle, Mr. Rosenfeld co-founded Team Adventure Education Foundation, built the world's fastest sailboat and navigated the giant catamaran in a race around the world. He has set numerous sailing world records across oceans. He is on the board of a number of companies and is a partner in Glengary Ventures of Cleveland. He received his Bachelor's of Science degree in Mathematics from Hampshire College in Amherst, MA.

Andrew Lowenstein, Chief Strategy Officer
Mr. Lowenstein served as an advisor to the Company since April 2006 and joined the Company full time in January 2008. Previously, Mr. Lowenstein was VP of Business Development for Firefly Mobile, a venture backed start up that sells simplified small cell phones and related services for kids. At Firefly Mobile, Mr. Lowenstein helped the company secure major customers such as Cingular Wireless, distribution partners such as Target and Toys R Us, and strategic allies such as Nokia. The MVNO service business he built for Firefly Mobile added over 150K subscribers over an 18-month period. Prior to joining Firefly Mobile, Mr. Lowenstein served as president of a private provider of consumer telecommunications services, and previously worked for Convey Software, an enterprise software provider, where he was promoted to Senior VP of Sales and Business Development. In that role, Mr. Lowenstein built an enterprise sales team and concluded deals with companies like Microsoft, GE, and eBay. Mr. Lowenstein holds a B.A. from Yale University and both MBA and MA degrees from Stanford University.

Terri Sullivan, VP of Sales for Senior Living Communities
Ms. Sullivan brings to MWV nearly twenty years of new business development, account management and marketing expertise. Prior to joining MWV Terri was Global Accounts Manager at Premiere Global Services, where she led partnerships with Fortune 500 companies. Prior to Premiere, she worked in sales and sales management positions at NEC America, Unicom Screen Printing, and 3M. She has a BS in Management from Bentley University and an AS in Computer Information Systems from Cape Cod Community College.

Ginna Baik, VP of Operations
Ms. Baik joined the company in February 2009, bringing both entrepreneurial spirit and years of experience in building technology, operations, and business initiatives to drive education sites to high revenues and profits. For the past 15 years, she has worked for Educate Inc., the corporate entity of Sylvan Learning System, and for Sylvan franchisees. Most recently, as Regional Manager for Sylvan Learning Centers, Ms. Baik transitioned new center acquisitions and created a multi-million dollar region of 15 Sylvan Centers in Greater Chicago and Indiana. Prior to that, as Director of Educational Operations for a Sylvan franchisee, Ms. Baik helped develop and create a new business technology platform for running operations and training systems for 8 Chicago-area Sylvan Learning Centers, helping her franchisee achieve Top Multi-operational Franchise in the Country out of 1,600 Sylvan Centers. Ms. Baik received her B.A. from the University of Michigan and received her secondary educational credentials and graduate studies from Michigan State University and Northwestern University.

Mike McKenna, VP of Engineering
Mr. McKenna joined the company in May 2009, bringing more than 14 years of web-based development experience. Prior to joining MyWay Village, Mr. McKenna served as president of shotgunflat, a web design and development firm with annual revenues of over $3 million. In the past he has overseen the design and development of a wide variety of web-based applications and products, ranging from social networking sites to e-commerce platforms for major U.S. and European retailers. Mr. McKenna earned his B.S. from Boston University.

Brenda Limone, VP of Business Development
Brenda Limone has been with MyWay Village, Inc. from its beginnings in 2007. In her role as Vice President of Business Development, Brenda has been working with state and federal agencies, public housing authorities, and other affordable housing providers to bring Connected Living to underserved seniors. Prior to joining the MyWay Village Team she was president and co-founder of the Communications Collaborative in Boston, a freelance placement agency for communication professionals. For six years she was a Marketing Consultant under the name New Media Marketing. She was also an Artists' Representative for commercial illustrators and graphic designers for ten years. She has held various sales positions with Publish Media /IDG, the Huntington Theatre, and Sam Flax NY. She holds a B.S, B.A. in Marketing and a minor in French from MCLA.

Neil Sullivan, VP of Connected Living & Social Impact
Mr. Sullivan joined MyWay Village in February 2008 bringing to the team over 15 years of Public Relations and Marketing experience. Prior to joining MyWay Village, Mr. Sullivan served as an Account Executive at Team Enterprises, where he was responsible for the development and execution of Marketing Strategies for clients such as AOL/Time Warner Cable, Dunkin Donuts, Fox Sports Net, Mt. Sunapee and Southex Exhibitions. Prior to Team Enterprises, Mr. Sullivan worked as Junior Account Executive at Aigner Associates, a Public Relations firm where he worked on accounts such as New England Development, Children's Trust Fund, and Quebec Tourism. Mr. Sullivan earned his BA from Salem State College.